Refresh brand communication and reinforce the leading position and competitive advantage as “BEST QUALITY” water heater.
The brand has been known as “BEST QUALITY" water heater for long; yet, it has got forgotten by younger consumers.
We challenge our own product strength by
putting our product in AN ICEBERG CHALLENGE.
6k view in 20 mins of livestream.
Positive feedback from users.
Page engagement increase 400%.