With Chivas’ brand idea of “Success is a blend”, how can Chivas connect to the 22-28 year-old adults of the Esports Community?
WHAT REALLY IS THE OPPORTUNITY?
Esports Community is an emerging one at Vietnam in which the top players are not only friends in-game but also in real life.
Nevertheless they could not imagine one day; the Esports world, like the real world, appears a common enemy to unite and fight against.
WHAT IS THE IDEA?
Protect Your Success is set to be a wake up call for the united spirit of Esports Community:
We created a formidable Deviant that challenged the whole Community. Then, we united the Esports top players to play against the Deviant for victory.