How to increase sales via a sales promotion, but build Diana brand image at the same time?
WHAT REALLY IS THE OPPORTUNITY?
K-Pop attracts huge number of Vietnamese fangirls and VLive is one of the most popular platform that leading KPOP stars connect with their fans.
WHAT IS THE IDEA?
A partnership between Diana and VLive to create an experience related to K-Pop that can be irresistible to teenage girls: With every Diana pack purchased, fans gain points to unlock benefits of VLive app.