MITSUBISHI MOTOR VIETNAM – CUSTOMERS DATA INTEGRATION FROM MARKETING TO SALES
WHAT IS THE BRIEF?
There is a disintegration between Marketing Data from Mitsubishi Brand and Sales Data from dealers. So how can we streamline this data flow from advertising media data, website visits data, leads data, test drive data to sales data at dealers?
WHAT REALLY IS THE OPPORTUNITY?
We are having the disintegration because there is no single source that manages and integrates all data, from media, leads to sales.
WHAT IS THE IDEA?
We created a Customer Data Integration System that streamlines data from Marketing to Sales at dealers. From such system, we can optimize efficiency, define bottlenecks and care customers much faster and better.