NGÔI SAO PHƯƠNG NAM
WHAT IS THE BRIEF?
Vinamilk wants to reinforce NSPN brand image as a “condensed creamer for coffee,” and to connect emotionally to the young consumers.
WHAT REALLY IS THE OPPORTUNITY?
THÍNH (flirting) became the trend word that the young Vietnamese wish to receive, send and discuss.
WHAT IS THE IDEA?
Taking on the wave of the social term “Thính”, we introduced the story how Bich Phuong turns NSPN coffee milk become ”thính” to flirt with her crush.
THE RESULT
Total 30,000,000 MV view on YouTube after 3 months. Achieved high rankings in the YouTube Tet Ad Leader Board.