OMO GENTLE’S – GENTLE LOVE
WHAT IS THE BRIEF?
How to launch the new OMO Gentle detergent that can highlight its “gentle” benefit and connect emotionally to moms?
WHAT REALLY IS THE OPPORTUNITY?
Bringing up children nowadays is tough, as moms are always uncertain that her loving care is not enough.
WHAT IS THE IDEA?
We reassured moms that with her Gentle Love, any decision she makes is the best for her babies. A social led campaign including 01 inspiring clip, 03 Bumper ads, … were orchestrated to tap on this tension.